Who wants 'followers' anymore?

Once upon a time social media made us hungry for follows and likes. But as the world hits peak crisis, what we need right now is a smaller, more connected community.

I was looking at my Instagram account recently. It is a relatively uneventful place nowadays- a home for dog pictures, occasional shoes purchases and the odd Kentish sunrise. Yet somehow I have amassed just over 26,000 followers. Of course, I realise that by today’s influencer standards this is microscopic. I have friends and peers who have followers in…