Style & Substance
How writers became the fashion world's secret weapon to sell luxury handbags
If there’s one thing I’ve learned after a career in fashion magazines it’s that fashion loves to shock. Sometimes that shock is with sex. Tom Ford at 90s Gucci say, who managed to make orgies and Brazilian bikini waxes appear to be the chicest things on earth. Other times that shock is loud and visceral, such as Balenciaga’s Spring/Summer 2020 show wher…